The Gaming Giant Hires Apex Legends Lead to Revitalize Struggling Action Game Project Ethos

2K Games has appointed a seasoned producer from the creators of Apex Legends to oversee the studio crew at their internal studio, which is currently crafting the anticipated third-person roguelike extraction-shooter known as this innovative game.

Management Transition Comes After Mixed Response

The new appointee steps into the leadership position at 31st Union following the exit of former leader Michael Condrey, who was removed from his post due to Project Ethos' underwhelming early showing last fall.

Recently, 2K president David Ismailer updated team members about this decision through an official communication, which highlighted that early feedback sessions had shown the requirement for a distinct direction.

Ismailer expressed that the developers is now overhauling Project Ethos with a renewed approach, aiming to better meet gamer demands.

Trend of Strategic Recruitment

The news echoes a comparable action taken by the publisher in the summer, when they recruited Rod Fergusson from the Diablo team to contribute to the BioShock development group.

Below is the complete content from Ismailer's communication:

Hello Everyone—

I understand you all just finished your meeting - I trust you’re as excited as I am with the good news. Previously I shared you all a note, I stated the following: “I believe in this crew. You all are some of the most driven and talented designers we have had the opportunity to work with - and we’re excited for that collaboration to persist.”

Through your commitment and flexibility, particularly over the last year, you repeatedly show that.

The player input from last fall’s the game testing phase was revealing. It validated the appeal of a action-packed game but made clear we still had work to do. It revealed the need for a clearer identity.

It’s been inspiring to see how far you’ve come. You accepted the feedback to mind and overhauled Project ETHOS with a refreshed vision - one that’s poised to fulfill its ambition to our fans.

The belief in Project ETHOS strengthens every day. To advance the remarkable progress you’ve made, I am thrilled to announce the new hire as the latest Studio Head of the team. After a period of talks, Ben starts with us on next week.

His guidance and experience in the competitive gaming field is extensive, having dedicated the recent years creating and overseeing some of the most well-known franchises in gaming, such as the acclaimed shooter, and more recently, Apex Legends.

Let’s together in receiving Ben next week. We are all looking forward to continue observing the progress of Project ETHOS in the weeks to come.

The President

Experience of the New Leader

The appointee presently holds the position of senior developer and head of production at Respawn Entertainment for their flagship title. He previously was employed at major gaming companies in multiple development positions on the Call of Duty series, and, prior to that, had assignments at other industry leaders.

Game Information and Vision

Project Ethos was announced in last year alongside a public demo. Then, 31st Union portrayed the title as a "free-to-play, 3rd-person roguelike hero shooter and an exciting step forward on the genre."

"Create your ideal gameplay session—or face defeat—in this engaging over-the-shoulder adventure! Build your hero in live gameplay to fit your unique tactics," the game's pitch explains. "Face the competition with new abilities, challenges, and challenges that change every match. Do you leave securely with your collected items? Alternatively aim high, gamble everything, and hope your team can achieve the highest spot? The option is up to you."

The game lacks an official debut schedule or consoles, but players can look forward to more updates as development continues.

Veronica Hammond
Veronica Hammond

A forward-thinking strategist with over a decade of experience in business innovation and digital transformation.