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The artist donates £25,000 award winnings to independent live spaces

Sam Fender receiving the award in his hometown
He won the Mercury Prize last month in the North East

The artist has given the full amount of his twenty-five thousand pound award winnings to the trust for venues, which works to protect the UK's independent music venues.

Fender was given the prize on 16 October as his third album People Watching was chosen as the best record of the previous year.

The musician has chosen to give the cash to the MVT, in acknowledgment of the essential function small stages played in his beginning days.

"As an artist would not have achieved my current career if it wasn't for all the gigs I played around the North East, and further afield, when I was beginning," said Fender. "These spaces are iconic, but they are facing challenges."

From early 2023 onward, at least 150 of these locations have shut down – approximately one-sixth of the total UK scene.

Recently, top acts including Pulp, Coldplay, the singer Katy Perry and Ed Sheeran have all backed the Music Venues Trust in its efforts to help venues survive, by adding a modest fee to their ticket prices, which benefits local stages.

Fender also participated, collecting more than £100,000 on his 2024 arena tour to support numerous small stages across Britain.

These funds assisted locations that were facing imminent closure due to issues caused by water damage, fire incidents and family tragedies, as well as regulatory hurdles, conflicts and sound issues.

Additional spaces received funding support in modernizing infrastructure and sound and lighting systems that directly benefitted musicians and fans.

"The concept that revenue from performances in major spaces helps the local stages, where it all starts for artists like me, is just common sense," Sam Fender has said.

Pulp members on stage
They are one example who donated their honor winnings to charity

The musician is not the first artist to give his Mercury Prize funds to worthy causes.

In they received the award in 1996 for their record their work, vocalist the singer stated that the band would contribute their prize money to the organization War Child.

During 2002, artist the artist split her award across several organizations, such as the NSPCC and a Sickle Cell organization.

"Additionally, I contributed a grand to the center, to their gymnastics program, because I did gymnastics when I was a child and they needed better apparatus," she shared with a publication.

In recent years, the band contributed their prize money to the local youth club that supported their band, alongside other local music groups.

Additionally winners that year the group contributed their award to a charity for MS after a friend was identified with the disease.

"Winning was ample," remarked singer the singer. "The cash was the cherry on top but we could do without the cherry, because we had the main prize. So our victory touched another person's life."

In the past week, the trust announced it had saved two grassroots venues in the South East, by bringing them into local control.

One venue in Southampton and the other in that location were bought under the Own Our Venues scheme, which is backed by a national body and music fans who acquire "ownership units" in the venues.

By

Veronica Hammond

A forward-thinking strategist with over a decade of experience in business innovation and digital transformation.

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